Learn SEO: Detailed SEO Learning Path for Beginners

Learn SEO: Detailed SEO Learning Path for Beginners

You want to learn how to SEO your website to the top of Google but
  1. Don't know where to start learning?
  2. Too much documentation on web SEO tutorials on the Internet makes you confused?
More than anyone else, I understand that what you really need first is not that pile of documents but, a ROUTINE and a clear knowledge system. Through these 10 chapters, in addition to the SEO roadmap from A - Z, I also bring you:

Learn SEO: Detailed SEO Learning Path for Beginners

10 effective web SEO ways to improve UX/UI

  1. Make content easier to read
  2. Use copy phrases
  3. Write in an inverted pyramid structure
  4. Improve website design
  5. Increase page load speed
  6. Use long-tail keywords
  7. Use structured data
  8. Target the target audience
  9. Write standard content without grammar mistakes
  10. In-depth competitor research
Let's get started now!

1. Make content easier to read

Sentence and paragraph length: Each paragraph should have only 3-4 sentences, preferably. You can completely write a paragraph in 2 lines, or you can also combine sentences of medium and short length. No one will retort if you write a paragraph that is too short, but if you write too long, it will make the reader find it difficult to read, especially when reading on the phone, they will easily get bored and quickly get out of the article. your writing.

Subheadings: Subheadings cover the main content so that readers can skim to get important ideas without having to read a long paragraph. Also, for readability, you should capitalize and bold subheadings to help them separate them from paragraphs.

List with bullet points: Using bullets to represent content in list form is also a great way to help your content stand out and easier for readers to grasp information. Besides, so that the article is not boring, you need to add photos, videos, and charts ... to help increase the enjoyment of users when reading the article.

SEO web with quality content: After all, the most important thing you need to meet is to provide quality, valuable content that satisfies the search needs of readers. Even if you focus a lot on optimizing your website with SEO techniques, without good content, in the end, you will not achieve the desired SEO effect.

2. Use copy phrases

To emphasize a certain point in your article you can use this method. How to use this method is as follows, you will first write a short paragraph expressing excitement, and curiosity and then end with a colon. Finally, you will write down what you want to emphasize to everyone.

Here are some phrases you can use in your content:
  • The answer is:
  • You're probably thinking:
  • Here is the deal:
  • It gets better:

3. Write in a reverse pyramid structure

Readers tend to skim, you only have a few seconds to keep them on the website, so implementing the article in an inverted pyramid model will help you attract readers. 

Writing articles in an inverted pyramid model means that you will bring the most important, informative content to the top of the article, then the less important information will be written at the end of the article.

4. Improve website design

One of the reasons for the decrease in time-on-site rate is that the website interface is not user-friendly, making the user experience on the site difficult. 

To improve this index, you must use website analytics tools such as Google Analytics to find problems and provide solutions.

5. Increase page load speed

Increasing page speed not only improves the user experience but also increases conversions. If your website has a loading speed of more than 5 seconds, you are at risk of losing 79% of your organic traffic each month.

Here are some ways to help you improve the page loading speed of your website:
  • Minimize unnecessary code on your page
  • Reduce server response time
  • Enable browser caching
  • Compress images to reduce page size by 30-40% with a tool like Kraken

6. Use Long-Tail Keywords

Long-Tail Keywords are keyword phrases with low search traffic and low competition. Usually, these keywords will be more than 3 words in length and they represent the further a user's purchase journey.

7. Use Structured Data

Structured data is known as Schema markup, SEOs often use Schema markup to mark up featured snippets that provide Google with a quick summary of your site's content thereby helping to rank your site. will be better.

8. Target Audience

Building personas with basic information such as location, age, occupation, interests, and habits is a way for you to understand your users, thereby creating content types that serve the audience. your target.

On the contrary, what if you do not know who your target audience is? You can end up creating too much content that doesn't attract anyone. 

By targeting your audience correctly, you reduce your chances of creating content that doesn't actually work.

9. Write Standard Content Without Grammar Mistakes

Writing well-written content without grammatical errors not only helps readers easily receive information, but it also shows the professionalism and prestige of a website. 

Websites with too many grammatical errors will easily be judged as sloppy by readers, so the quality content is that you have lost a large amount of traffic because of your negligence.

10. In-Depth Competitor Research

In-depth competitor analysis on various aspects helps you to better understand your competitors and your business. Look for strengths that your competitors do well for you to follow.

Detailed SEO Learning Path for Beginners

Basics of SEO

Before entering learn the techniques and methods to learn effective web SEO in 2022. Let's start with the most basic knowledge of SEO.

Chapter 2 of this web SEO tutorial will help many people understand the entire concept of Search Engine Optimization as well as how search engines work. Let's see!

What is SEO?

The higher the ranking of the website on the SERPs page, the more reach the website has.

SEO profession was born in the 90s when the search engine (Search Engine) was first known. Today, for many, website SEO has become an essential marketing strategy and a thriving field.

If you want to learn website SEO, you should prepare both mentally and physically to be able to perform jobs that require creativity, and technical and analytical skills. 

Each skill will target different goals. However, the common goal of everyone is to get the highest ranking on the Google results page.

Learning website SEO needs creativity, techniques, and the ability to measure and analyze data.

Simply put, website SEO is optimizing the right website so that businesses can reach the right potential customers.

To do good website SEO, your website not only needs a perfect structure, and a good technical foundation, but the content on the web must be of quality and optimized to suit the needs of the readers.

And of course, this content must be extremely impressive so that other websites are willing to share your article and link back.

Is SEO Website Difficult?

Search engines like Google, Bing, Yahoo!, and other websites rank on the SERP site based on different ranking algorithms.

Can we define these algorithms? Yes and No! Let me explain it to you!
  • Quality content
  • Number and quality of backlinks
  • Techniques to speed up page loading
  • Google uses more than 200 ranking factors. Although you already know quite a few of them to like
However, many other ranking factors are still kept secret and no SEOer can say for sure that they can understand all of these factors.

Of course, you don't need to know all the factors to race your site's rankings. To understand what website SEO is, imagine it as a bowl of soup. I will use this image to describe the following:

3 important factors in website SEO
There are 3 factors that make up an SEO website: backlink, content, and technical website.

There are 3 important structural parts:

  1. The bowl: represents the techniques behind the website (technical SEO and on-page SEO). Without the proper, properly sized bowl for the amount of soup to cook, the soup would have spilled all over the table, wouldn't it?
  2. Soup: represents the content of your site – it's the most important part. Poor quality content causes the website to rank low.
  3. Spice: represents quality backlinks, and increases the authority and credibility of the website. The final ingredient to make your SEO soup perfect.
Internet users use search engines when they are looking for information, products, or services. Surely, you will want your business to appear when users search for information related to your products and services, right?

Then it doesn't matter if you're selling products, services, blogs or anything else, web SEO is a must for users to find your business!

If done properly, web SEO will improve your website's ranking in search engine results pages ( SERPs - Search Engine Result Pages). Higher rankings mean more traffic to your website. That brings conversion value.

In short, if you want to achieve success with your website, you need to do SEO.

How To Learn SEO Websites Effectively?

Even small and fundamental changes can make a big difference in the way search engines "scan" your site.

In this basic web SEO guide for beginners, I will cover all the important topics and basic knowledge on how to top Google so you can learn SEO on your own and grow more as you go along. do SEO.

If you wonder how to learn website SEO in 2021. We have a simple answer for you: You will need a lot of study and practice.

The good news is that you can easily find tons of free information on the internet (including this website's SEO guide). But you should choose and apply wisely. In addition, you can attend SEO training courses at reputable SEO centers to update your latest knowledge!

10 research results from millions of websites are SEO Google Top #1

  • The top site in Google SERPs has an average click-through rate (CTR) of 31.7%.
  • Results in the top 1 position are 10 times more likely to be clicked than results in the 10 position.
  • The CTR for positions 7-10 is almost the same. Therefore, even if you move up one rank in that range, the amount of traffic will not change much.
  • A single rank increase in search results should, in theory, increase CTR by 30.8% for a website.
  • However, this also depends on the order in which you are increasing. Specifically, moving from position 3 to position 2 will often increase CTR significantly. There is no statistically significant difference from the 10th position to the 9th position.
  • Title tags with questions have a 14.1% higher CTR than pages without questions in the title.
  • Title tags that are 15 to 40 characters long have the highest CTR. According to our data, pages with a title tag length of 15 to 40 characters have an 8.6% higher CTR than pages outside that range.
  • URLs with keywords have 45% higher click-through rates than URLs without keywords.
  • Adding emphasis words to title tags can reduce click-through rates.
  • I found that headlines with emphasis words had a 13.9% lower click-through rate than titles without them.
  • Emotional headlines can definitely improve CTR.
  • I've found that headlines that evoke a certain emotion, whether positive or negative, have the potential to improve CTR by around 7%.
  • Pages with meta descriptions tags get 5.8% more clicks than pages without tags.
Once you've captured the 10 research findings above, I think you've got a few ideas for improving rankings significantly. And it will also be easier to continue learning about how to SEO top Google I present shortly.

Some Important Factors Need To Be Optimized

Google evaluates websites through more than 200 factors and to optimize SEO, the following are important factors to pay attention to.
  1. Content: Create content that is useful to users, and sought after by users.
  2. Crawlable: Ensures crawlability, accessibility, and indexing for search engines.
  3. Links: Quality and quantity of links.
  4. User Intent: Meet the needs and satisfy the intent of the searcher.
  5. Uniqueness: Create uniqueness and exclusivity for the content.
  6. EAT Content is created by people with good expertise and trust, thereby creating authority.
  7. Freshness: Create freshness for content and update old content.
  8. Speed: Page loading speed is an important factor that increases user experience.
  9. CTR: Your page's click-through rate from search results.
  10. Mobile-Friendly: Mobile devices are widely used, and mobile-friendly websites are essential.
To optimize SEO, you need to do the following 7 steps:
Step 1: Crawl accessibility to make it easier for tools to scan, read, and understand your website.

Step 2: Content right in the focus of users' search.

Step 3: Keywords that meet the user's search intent.

Step 4: Mobile Friendly: Increase user experience by speeding up page loading and engaging UX.

Step 5: Content is valuable, worth sharing, quoting, and amplifying.

Step 6: Optimize title, URL, and description to attract CTR thanks to high rankings on the rankings.

Step 7: Highlight Schema/ Structured Data to stand out in SERPs.

The following are detailed factors that affect your website's search engine rankings.

Crawlability: The ability to gather information

Before mentioning your content, Google must know its existence and be able to access your website.

Google has a method to detect and scan new content on the website called Crawling. Google will use this method to collect information about websites that Google knows or has previously viewed.

If your website is new, you should submit the sitemap.xml file so that Google knows and crawls your website.

To make sure your resources are crawlable by Google, you need to:

Use Internal Links: Google relies on internal links to crawl your website, pages without Internal Links will often be unable or slow to crawl.

Internal links using no-follow: Nofollow internal links will not be crawled by Google.

Pages set Noindex: If you want some Google pages not to index then you can exclude using meta tag prevent indexing or HTTP Header.

Disallow in robots.txt – block indexing: Robots.txt is a text file that tells Google where it can and cannot be accessed on your website. Blocked websites will not collect their information.

High-Quality Content:

Google always ranks websites with quality, useful and trustworthy content at the top. For your content to be appreciated by Google requires Expertise, Authority, and Trustworthiness.

High-quality content will be the foundation for solid SEO because this is the most important factor to help bring your website to the top in search engines and attract target customers.

Keyword Suitable for User Search Intent – Search Intent:

Great content is not enough, it also has to be the topic people are searching for, it can satisfy the searcher's intent. 

It is impossible not to emphasize how important Search Intent is to SEO, as creating content that is relevant to search intent is very important. 

Google's purpose is to provide relevant, useful content for their query.

Mobile-Friendly: Mobile-friendly and user-experience

Currently, 65% of searches come from mobile devices and this number is increasing. Google also moved to prioritize mobile indexing in 2018, meaning your mobile version will be evaluated and ranked by Google.

More importantly, users will stop interacting with your content if the display is not good on their device. So you need to check how mobile-friendly your website is.

Speed ​​– Increase Page Load Speed:

Page loading speed is a website ranking factor, again you need to please the users. 

If the page load time is too long, the user will definitely be dissatisfied, impatient, and leave. Test your page loading speed and improve it.

Backlinks – Find Relevant, Quality Backlinks:

Google has a ranking algorithm called Pagerank, each backlink will be a vote, and the website with the most votes will have the ability to rank high.

If you want to rank high then backlinks are extremely important. Build links to products or product-related content. 

Building tactics will not be easy, it takes time, testing, and experience to succeed.

Authority – Authority:

The way backlinks have different quality and are created in different ways, each backlink will have a different weight. In fact, backlinks from high authority sites are better than links from good authority sites.

A backlink is not the only way to improve the authority of a website, there are also Internal Links – internal links also contribute to increasing the Authority of a website.

If you want to improve this factor try to build both backlinks and related Internal Links from other high authority websites.

How Google Evaluates And Ranks Websites

Content Crawling and Rating

Google has a ranking system designed to evaluate and index hundreds of billions of websites to provide useful and relevant information when users search. 

Google is like a library that stores information.

Google's data collection process is as follows:

  • goog_316823471Crawl: Google constantly searches and adds new pages to the list of known pages thanks to:
  • Sitemap.
  • Request indexing from the site owner.
  • A link from a website that Google has previously crawled.
  • Indexing (index): Google begins to learn the content of the newly found page and put it into its database of information. This is the indexing process.
  • Serving and ranking: Google uses algorithms to evaluate and rank websites, when users search through a phrase, Google will display the most relevant answers based on factors such as Relevance interest, search terms, the expertise of sources, website usability, location, and other options.

Factors That Affect Search Rankings?

The following factors are part of the hundreds of factors that Google ranks websites:
  • Evaluate the quality and freshness of the content.
  • Compare and contrast the relevancy between the data in the index and the search query.
  • Analyze each word in the search query.
  • User experience on the page.
  • Geo location, search settings, search history.
  • Site reliability and user reviews.
There are also many other factors, Google is becoming more and more strict by making many algorithms to ensure that no SEO people abuse it, causing low user experience.

Google's Most Important Algorithms

Thanks to many Google algorithms, websites are indexed, and useful results are put on the rankings to satisfy the needs of users. 

Over the years, meeting many competitors, Google Search is constantly updating and innovating new algorithms to eliminate poor quality websites, penalize spam websites, web providing spin content, and improve search quality.

Thanks to these algorithms, Google is more successful than any other search engine, this is why users will always stick with Google Search.

Here are some of the algorithms announced by Google to the SEO world:

  1. Google Panda (February 2011): Low-ranking websites with poor quality content.
  2. Google Penguin (April 2012): Penalize websites with signs of backlink spam, deliberately manipulating search rankings.
  3. Google Pirate (August 2012): Low ranking websites that are frequently complained about posting copyrighted and pirated content.
  4. Google Zebra (03/2013): Penalize websites with signs of spamming Social links.
  5. Google HummingBird (September 2013): Analyze the semantic components of the query to give the most relevant results.
  6. Google Pigeon (July 2014): Provides more relevant search results through geolocation analysis.
  7. Mobile Friendly (April 2015): Prioritize mobile-optimized pages.
  8. Google RankBrain (October 2015): Algorithm built on machine learning (AI) platform used by Google to classify search results.
  9. Google Possum (September 2016): Provides more relevant search results based on the user's location.
  10. Google Fred (March 2017): Filters low-quality websites out of search results primarily to profit from ads and links to other sites.
  11. BERT (December 2019): A new language processing algorithm that tries to understand the relationship between this word and other words in a query, instead of understanding each word in the same order as before.

Basic SEO Terms

  1. 4 main pillars in web SEO: Onpage SEO, Offpage SEO, Entity and Technical
  2. 3 schools of SEO: white hat SEO, black hat SEO, and gray hat SEO

1. SEO On-Page – SEO Off-Page – Entity – Technical

There are 4 main pillars in SEO that any SEOer needs to understand:
  • On-page SEO: All the optimization work done on your website to tell Google and users: “How good is my website”
  • Offpage SEO: All the optimization work done on “other sites” to tell Google and users, “How well do other people say about my site?”
  • Entity: Build and connect discrete information entities into a unified cluster, helping Google identify websites that represent real businesses in the online market.
  • Technical: How the content on your website is easily crawled and indexed by search engines

SEO Onpage (On-Site)

On-page SEO includes optimization techniques implemented right on the website itself to increase rankings – from content optimization to technical aspects such as:
  1. Keyword Research: What words do potential customers use to find information about your products or services?
  2. Meta Description: A preliminary description of the page content and urges users to click on the article on the website
  3. Optimizing Page Title (title): Set an attractive title, contain keywords, and stimulate readers to click on the page to learn more
  4. URL Structure: Make sure the article's path is short, easy to remember, and consistent with the content on the URL itself.
  5. Content: Provide quality content news and match the user's search intent
  6. Structured Data: Providing structured information will help Google bots better understand website content.
  7. User Experience (UX): Ensures good website navigation and provides a positive experience for web visitors.

SEO Offpage (off-site)

Off-page SEO includes all the activities you can do to improve your web SEO authority through backlinks from other websites. There are many ways for you to build backlinks:

  • Implement email outreach
  • Write a guest blog post
  • Post on social media
  • Collaboration with influencers
  • Trace valuable content, let people love it, and link back to your site
Particularly for the Entity and Technical parts, I will guide you more carefully in the next chapter.

2. White hat SEO – Black hat SEO – Gray hat SEO

The terms "black hat" and "white hat" originate from Western films, like "bad image" and "good image". But don't take these two concepts too seriously.

Nothing is completely bad, and nothing is completely good either. These two web SEO methods each have their own advantages and disadvantages that are suitable for different areas and goals of the business.

Black Hat SEO (Black Hat SEO)

Black Hat SEO is designed with the aim of manipulating search engines and often with little emphasis on user experience.

Black hat SEO techniques can get your website to the top of the SERP in a short time. 

However, the search engines will sooner or later find out that they will penalize and completely remove your site from the SERP immediately.

White Hat SEO (White Hat SEO)

White hat SEO is a sound and long-term SEO strategy designed to improve user experience with techniques:
  1. Quality and relevant content
  2. Overall website optimization
  3. Link building
There is also a term called Gray Hat SEO – a less risky approach than the “black hat” technique.

Gray hat SEO techniques are not clearly defined by Google so you can get thousands of visitors to your website. While not getting penalized or losing your top someday.

At the present time, the SEO community is still arguing about which SEO school to choose. This selection depends on key factors:
  • Time to implement & see the effect
  • Business areas
  • Short-term - a long-term strategy

Effective SEO Approach

The right SEO approach will greatly determine the level of success, finding the right approach must be based on the experience of experienced people, limiting mistakes, risks, time, and resources.

Learning Theory: Learn from successful people who have gone before to gain knowledge quickly, with proven experience. Apply successful SEO strategies and tactics to your business.
Mindset: Think about the knowledge and experience gained to find the right approach. Make a plan and clearly define your goals before embarking on them.
Practice: Apply your own method by drawing from previous successful methods, with the right approach, innovation, creativity, and effort to perfect each thing. You will surely succeed and get the results you deserve.
Evaluation: From the results and goals, set an assessment and measure the indicators, from which to draw lessons to improve the next campaigns.

Here is an approach you can refer to:


In this chapter you will learn:

  1. How search engines work
  2. How people use them to find information
  3. Commonly used query type
We'll dig into the advanced technical background behind Google.

Let's take a closer look at what are the most typical search engines and ranking factors you should focus on.

How Do Search Engines Work?

  1. Crawling: data scraping
  2. Indexing: indexing
  3. Picking the results: select the results

1. Crawl Data

Data crawling means thousands of small robots that will scan all sections, content, keywords, titles, links, images, etc. on the website.

Any data that can be found on the page is crawled.

The "bots" will crawl around, detecting all the links on a website that lead to other websites. They then parse those pages for new links over and over again. 

The bot will crawl the entire internet regularly to update new data continuously.

2. Indexing (Index)

Once the site is crawled, indexing takes place. Imagine the index is a giant catalog; or a full library of websites from around the world. It usually takes a period of 1 to 10 days for a website to be indexed.

3. Select The Result

Search results are important to both developers and users.

When internet users start searching for information, the search engine will search through the pre-indexed data store and pull up the matching results.

It has a query-checking process against billions of web pages based on different algorithms.

The companies that provide the search engines (Google, Microsoft, Yahoo!) keep the exact algorithms for ranking websites a secret. However, many ranking factors have been "discovered".

Rating Factors

Most of these ranking factors have been proven. But some of the rest is just speculation or even "myth". Above all, some factors are more important than others.

You don't need to know all the ranking factors to learn web SEO. But having general knowledge is better, right?

One of the most important factors, backlink profile (backlink profile) is created based on the quantity and quality of backlinks leading to your website. 

Google has an approximate view of the website's authority. Each backlink is basically no different from a short sentence.

Some other important ranking factors include (in no order):
  1. Use LSI. keywords and keywords
  2. HTTPS
  3. Related Backlinks
  4. Grammar and spelling
  5. Authority/reputation of the website
  6. Social share
  7. Age of website domain name (domain)
  8. AMP
  9. Page layout
Ranking factors can be divided into on-page SEO factors (including technical SEO) and link building or off-page SEO.

How do People Use Search Engines?

The main point of SEO is to be friendly to both users and search engines. If you invest all your money and time in advanced technical SEO, this is very good.

But if user interaction is poor, your location may suffer. User experience is always a number one priority. The image below represents one of the common user journeys in Google Search:

Interactions with search engines have evolved over the years. However, the steps remain the same:
  • The user is in need of a solution, information, or answer
  • They enter the need as a query (keyword) into the search engine
  • See the first returned result
  • Click on one or more results
  • Browse the web to find the answer
  • Browse through more results on search results page 1 and/or change the search query, if an answer is found.

Search Engine Market Share

In the charts below, you can see which search engine people use the most. Data is taken from Netmarketshare's statistical reports.

How Do We Categorize Search Queries?

There are three types of search intent:
  1. Directional
  2. Find information
  3. Transaction
  4. Commercial investigation/review

Update SERP

Most websites around the world are being updated daily, weekly or monthly. This proves that the internet grows every day.

As new websites come into being and search engines innovate in indexing, organic search results can change.

Another very important factor is that the Google algorithm is also constantly changing. Small tweaks may not cause much, but a major algorithm update can be as impactful as an earthquake.

What I'm trying to say is: that even if you are the winner - top #1 in Google, your position may be replaced by your competitors one day.

In the chart below you can see the importance of the top ranking in Google depending on their organic CTR distribution for May 2019 (based on Advanced Web Ranking data).

SERP Feature

The SERP Feature includes all results displayed on the SERP search results page, not the Organic Search results.

There are about 16 different SERP features that you will see on the Google search results page:

Why should you care about these features? Because it affects the behavior of users when they see the SERP. 

Because users have found the answer right on Google itself, in many cases, the CTR rate of the top websites will be lower than usual.

The first result that appears before the top 1 is  Google's Featured Snippet, with all the most condensed information. So you won't need to look at other results anymore.

SEO On-Page

To perform on-page SEO, you need a fairly long checklist of tasks that need to be done.

A few years ago, on-page SEO was mainly about optimizing meta tags, content, and over-optimized titles. However, if you want to learn web SEO in 2021, you'll find a lot more fun with on-page tools.

Let's dig into this with me.

Search engine algorithms have become more sophisticated than they used to be when cramming mountains of keywords into content, titles, and descriptions were enough to achieve high rankings.

If you want to learn web SEO, you must learn to innovate with modern SEO. One of the biggest innovations of search engines is that they consider the human element, in other words, user engagement (User Engagement).

Meta Description

Meta Description is a brief piece of information displayed on the Google results page, helping to summarize the website content for users and bots to have a rough understanding of the content they are about to visit.

Titles and meta description tags that contain keywords do not directly affect your rankings. BUT they still have a strong impact on CTR and user engagement in general.

Therefore, they are still very important for web SEO.

There are many tools and plugins (e.g. Yoast SEO for WordPress) that analyze your content by using focus keywords in meta title, meta description, heading tags, overall keyword density, image alt attributes photos, and more.

Yoast SEO tool gives a lot of suggestions for optimization. But it can be difficult to follow these checklists when it comes to the human element.

Make sure that you consider both search engine optimization and user experience when creating meta tags.

1. Find Out What Users Are Searching For

  1. Are you planning to write articles on a topic that people search for?
  2. Are you sure your point of view is different, or unique?
  3. Can you write better new content updates for the topic?
  4. Is the time you publish the article appropriate?
These are the big questions before you start writing, whether it's a blog or a landing page.

There are many ways to find the answers to the above questions.

Keyword Research is a must. How to research keywords effectively will be mentioned more clearly in chapter 5 of this website SEO tutorial.

2. Title Tag and Headlines

Write attractive titles, Meta Descriptions, and Headlines.

Your main SEO keyword should still be there, so users know what your site is about. Use meta description to emphasize the call to action – Call To Action (CTA).

Convince both users and search engines that your site is worth clicking on.

Remember: Always pay attention to user interactions. So don't exaggerate the truth by using words that are "poor" or too cheesy.

Find out how your competitors do, learn from them, and strategize to optimize content for these keywords for your website!

Quick tips for title tags and headlines:

  • Google allows displaying up to 70 characters of title and up to 155 characters of meta description (updated May 2019).
  • Make sure to use the correct <h1>, <h2>, <h3> structure, for good structure and readability.
  • Pre-check search results with tools like our SERP simulator SEOSiteCheckup or a plugin for WordPress.

3. Use SEO-Friendly URLs

  1. Avoid using auto-generated URLs with confusing characters: www.seotoolsfree.org/2017/post318e7a349f6
  2. Select the URL that represents the content of the page: www.seotoolsfree.org/learn-SEO
If you use WordPress, you can set permalinks in the general settings.

Web SEO experts and bloggers say that short URLs get to the top more easily. I think it depends on the issue of user experience. However, this doesn't mean that a 20-word URL is fine.

4. Diverse Types Of Content Used:

Do you want to attract users to visit your website? Feel free to use images, infographics, charts, and videos. They help reduce bounce rates and increase engagement.

Optimal checklist:
  • Optimize SEO standard images by naming images without accents, related to the content of the image, optimizing alt tags for images
  • Embed (embedded) videos, and charts into articles

5. External Link vĂ  Internal Link

Using External Links gives Google a signal that your topic is relevant.

Make sure your links lead to relevant pages and have an Authority Page.

Internal Links are a perfect way to promote other articles or sections of your website. Implement internal links to help users access the page more easily to the information they are looking for, thereby higher page interaction.

Internal links also help Google bots understand web structure.

Quick Tip
  1. Outbound links may not directly improve your rankings, but they are highly recommended.
  2. Use up to 2-3 Internal Links, depending on the length of the article.
  3. Google bot will scan these links. So don't try to cheat and be careful if the links are broken.
  4. Follow the SEO Topic Cluster model for Internal Links

6. Let People Interact

Do you think: Great content will go viral on its own and be known by everyone?

Gone are the days of "natural musk incense". Nowadays, everyone is becoming lazier, so social share buttons (Social Share Button) must always be on your website.

According to BuzzSumo, social sharing rates have dropped by 50% since 2015.

In addition to social media channels like Facebook, Twitter, or LinkedIn, consider implementing more topic-specific and relevant social networks. Such as Reddit, Pinterest, and many other networks.

Learn Technical SEO Beginners to Advance Step By Step Guide

Technical SEO 

Technical SEO usually requires the person implementing this technique to have at least some coding or web developer skills. But don't worry, if your website is built on the wordpress platform, it will be very easy to optimize this part.
These are the most important technical factors you should focus on:

1. Install Google Search Console:

Setting up Google Search Console (webmaster tool) is one of the must-have tools when SEO is on top of Google, assisting you to monitor and maintain the presence and performance of your website in the future. Google Search.

This webmaster tool will help you:

  1. Keyword ranking analysis
  2. CTR
  3. Google Penalties
  4. And many other useful data for technical SEO.
  5. Other features include reviewing and evaluating content suitable for mobile interfaces, submitting URLs that you want Google Index to index, page errors, data structure errors, and links.

Quick tip:

  • All properties (web pages) need to be verified in order to use Search console features.
  • Connect Search Console to Google Analytics.
  • How to verify your property (website) in Search Console

2. Site Speed

Page Speed ​​is one of the ranking factors that you should improve regularly.

If the website doesn't load and display within 3 seconds, the user will leave.

Tips Here:
  1. Speed ​​test in PageSpeed ​​Insights.
  2. Optimize SEO standard images, enable GZIP compression, compress HTML, minify JS and CSS and try to reduce server response time.
  3. Quality web hosting plays a big role in website speed. So make sure to choose a reliable supplier.

3. Optimized For Mobile Phones

Optimizing your website to display on mobile phones is a must.

The whole world is moving from using desktop computers to mobile devices. In fact, implementing a website that is not optimized for mobile devices will very negatively affect your rankings.

Google actually released the Mobile-First Index update in March 2018. Accordingly, Google will use the mobile version of the website for indexing and ranking.

Quick Tip:
  1. Test your website's responsiveness in the Mobile-Friendly Test.
  2. Monitor your keyword rankings in mobile search results.
  3. Make sure the mobile version of your website works smoothly.
You might also consider AMP. It has extended HTML code with custom attributes that allow faster rendering of static content.

4. Sitemap

Site map A website is a file that lists all of your website sections, making it easy for search engines to crawl your content. It can be said that a sitemap is very convenient when you run a large website with a complex structure.

Having a sitemap doesn't mean your rankings will improve. According to Google, a sitemap is beneficial, but without it, the website will not be penalized.

Quick Tip:
  • Not all websites need a sitemap.
  • There are more types of sitemaps than just XML sitemaps.
  • A sitemap should not contain more than 50,000 URLs and cannot exceed 50 MB.
  • Place the sitemap in the site root directory:

5. Robots.txt

Robots.txt is a file that tells google bots which parts of your website you don't want them to visit. It has a structure of https://www.seotoolsfree.org/robots.txt and this message file is completely public.

It helps when you don't want some unnecessary scripts, files or images to be indexed.

robots.txt syntax:
  • User-agent: * (e.g. Googlebot)
  • Disallow : / (eg /images/pizza.png)
Quick Tip:
  1. Do not use robots.txt to hide content from search engines.
  2. Crawler or robot malware won't be able to breach robot.txt


In 2014, Google announced it would increase the ranking of HTTPS/SSL sites. By now, we all know that this is one of the criteria that only slightly affects the ability to rank.

However, the issue of security is a strong psychological factor.

For example, Google Chrome is labeled as an unsecured site because it is not encrypted with SSL, and it affects user interaction.

7. URL/IP Canonicalization

In general, IP canonicalization is important when a website is indexed under both its IP address and domain name.

URL canonical means: https://vidu.com and https://www.vidu.com/ will be the same URL.

8. Add Structured Data to the Website

Structured Data (or structured data) is a piece of code that is inserted into a website to help search engines better understand website content. This data also makes the Page Index tool efficient and returns many relevant results.

In addition, the data structure increases the value of search results when adding "rich snippets" such as reviews, prices, ratings, etc. so that your results return full information and take up more space on the search page. sword.

Thanks to such outstanding visual effects, rich snippets are a way to attract users to click. From there, increase the CTR rate and bring in more visits. 

With all these benefits, there is no reason why you should refuse to add structured data to your website, right?

9. Fix Duplicate Content

Duplicate Content is one of the serious errors affecting search rankings and website traffic.

The reason is that Google is aiming for valuable content for users. And if you create the same content, your website is considered unworthy of a high position on the rankings.

You can correct duplicate content errors by:
  • Prevent CMS from publishing articles with the same content (by disabling Session IDs and removing printer-friendly versions of articles)
  • Use the canonical tag to tell Google which content is the main version to rank for.

Summary of 20 Technical SEO errors

In the process of implementing SEO projects, GTV's technical team also encountered many difficulties. From there, we've come up with 20 technical mistakes that impact SEO the most.

These errors are often related to the technical checklist I mentioned above about page load speed, sitemap, canonical, 404, etc.

Specifically, what each error is and how to handle it will be updated in detail in this article 20 Technical SEO Errors.

Content and SEO

Content and SEO

In this chapter, I will share with you about one of the indispensable components when implementing SEO strategies that are content.

 Building quality standard content, optimally meeting user requirements will contribute to the complete success of your SEO strategy. Okay, let's find out with me right here.

Content and SEO factors support each other very effectively in optimizing websites for search engines and users.

There is a common perception among some marketers that perfect content does not need web SEO.

That's a mistake! And I'll show you why?

Seriously, can you imagine a perfectly optimized website with content that no one will read?

Some still believe that:
  1. What is web SEO? Is it for search engines?
  2. Content for users.
Wrong! In Online Marketing, Content & SEO always work together. You create unique content and at the same time optimize it for search engines and viewers. This technique is sometimes referred to as “SEO content” or “SEO copywriting”.

What content should I create? This is the first and most important question. The answer (at least in theory) is simple: Unique content.

Writing good, novel, thought-provoking, and engaging Content Marketing is a great place to start. Content and SEO have to go hand in hand from the start. You can choose from different types of content:

#1. Blog

A good blog has the ability to attract users to e-commerce websites, businesses or professional service providers.

  • Be the original, not the copy. Writing unique content is always a prerequisite for blogging.
  • Do your own research and use new data
  • Length is not everything, but also quality and value for readers
  • Be consistent in your content to create a strong personal brand
  • Partnering with companies and influencers

#2. Product Page

Quality product pages should be the top priority of every online business.

Product pages are often used as landing pages for PPC campaigns, including AdWords remarketing or paid social media.

Quick Tip:
  • When it comes to eCommerce, you need to clearly describe the product, how much it costs, and how to buy it (CTA).
  • Use professional images of your products and write compelling descriptions
  • Site speed and UX are especially important

#3. Case Study

A case study is about showing the world how you do things, sharing interesting data you've collected, revealing what your strategy for keeping customers happy is or how you failed to launch a new one. new product.
Perhaps the best thing about case studies is that they are always unique and bring new knowledge to readers.

Quick Tip:
  • Take the time to do research, prepare enough data, and provide truthful, reliable information
  • If you are writing about your business, show people the spirit and humanity of your business
  • Don't use an awkward tone, people don't like boring success stories
Check out this survey on the benefits of publishing Buzzsumo's first research:

#4. Infographics

Everyone loves Infographics! They are easy to share and also easy to download.

Quick Tip:
  • Infographics are still great for sharing and linking, so make sure you have both data and design flexibility.
  • Use only the most important data
  • Create a story, add charts or images
  • When uploading Infographics as an image, don't forget to write a “transcript” because the text in the image cannot be read by the crawler.

#5. Articles Tutorials, How-Tos, Tips & Tricks

How-to articles are often evaluated as part of blogging.

“How to do…” And “How…how” are catchy titles. You can write tutorials or how-tos, but remember there are thousands of similar articles.

Don't copy others though, offer tips & tricks that are different from your competitors.

Quick Tip:
  • Design your own videos or at least use your screen captures and screenshots.
  • Reach the product owner or seller to get a backlink or share on their social networks the files
  • If you're writing your own product guide, put the guide on your product's landing page to get more traffic and an internal backlink.

#6. Video

High engagement, social shares, likes, backlinks, more leads and conversions.

These are the biggest benefits of using video content. Videos can increase conversion rates by 80%.

Quick Tip:

  • Write the script first, then proofread and shoot according to the script
  • Prepare some budget for editing hardware and software or to hire a professional video producer
  • Post with translation, subtitles
  • Develop a marketing plan or at least plan basic promotional activities to secure the time and money you have invested
Of course, you don't always need to create your own videos. You can share or embed videos made by an industry expert!

It can enrich your content and make readers stay longer on your site.

#7. Ebook

Ebooks are often used to generate leads.

Usually, B2B (Business to Business) sites will require an email address to download the ebook, but there are also B2C (Business to Customer) sites that do the same thing.

Readers do not naturally leave information to you. You must provide your readers with good and quality ebooks.

Ebooks usually come in PDF format and contain a long piece of content.

Quick Tip:
  • Write it like a real book: excellent theme, catchy title, included preview, authoritative author, word-for-word proofreading, and eye-catching design.
  • Drive users to download: use ebooks with unique content and special tips that are not available on your site or found in competitors

The Ideal Post Length Is…?

How long the specific article is depends on many factors including the intent of the customer (user intent). 

For example, if the user's intention is mainly to see images, you can't write an article that is too long, the text is all text, but must focus on providing more images.

To better understand this issue, you can check out my latest Search Intent sharing and content SEO improvement methods 2022.

What about duplicate content in other articles or sections of the web?

Sooner or later we will all come to a time when we have to repeat a few words that we have mentioned in the website.

If there is too much duplicate content on your site, you can use 3 01 redirect or link rel=canonical section.

You can learn more on the Google Search Console help page.

The algorithm Google developed will distinguish whether you're doing intentional iterations or a natural part of new content, so stay calm.

If you are thinking of copying someone else's content then you can stop reading this web SEO guide. I am not at all in favor of stealing content from others. The risks, not to mention the costs, would be enormous. Google will definitely penalize and remove your site from the search results.

There is a popular tool dedicated to detecting plagiarism is Copyscape. All you need to do is enter the URL of the article and search.

Don't try to copy them, try to create your own unique content and optimize it perfectly.

Right after that, you can start promoting.

Keyword Research

When it comes to web SEO, it is impossible not to mention keyword research. This is one of the most basic SEO tasks. In this chapter, you'll be taught how to find your niche and how to find profitable keywords that you can rank top for.
Creating content without keyword research will not be successful. Content that is not properly optimized will also not win rankings and website traffic will be low. 

You need to know what keywords to filter can help you increase traffic to target and implement them.

Where To Find Keywords?

There are many different ways to find keywords, I have detailed instructions in this video, let's find out now!

#1 Long-Tail Keywords Compared To Search Volume (volume)

Start by searching for Long-tail Keywords. Long tail keywords are keywords that usually consist of 3 or more words, quite detailed. However, it usually doesn't get as many searches as other popular keywords but has a huge potential for conversions.

Visitors who find you through long tail keywords will engage with your content more and convert more from them.

Because the query is specific enough to find truly relevant results. And you'll want to be on top of relevant results.

The biggest disadvantage of Long-tail Keyword is that the average monthly search volume is quite small. Sometimes, the volume of these keywords is less than 100 monthly searches.

That's why you need to find the right balance, and a metric called Keyword Difficulty will help you achieve this.

#2. Keyword Difficulty – KD

Once you find the keywords you want to rank for, you'll need to assess how difficult it is.

Keyword Difficulty is a very useful metric that will help you with it.

Keyword Difficulty is usually expressed on a scale of 0 to 100. The higher the score, the harder it is for the keyword to rank in the 1st SERP.

There are many Keyword Research tools on the market that calculate Keyword Difficulty.

Values ​​can be different – ​​for the same keyword, one tool scores 30 points while another gives 50 points.

That's because the calculation is based on slightly different metrics and algorithms. It is important to compare results in the same instrument.

#3. Search Intent – ​​Search Intent

SERP analysis is a very important part of Keyword Research. It will help you find out if:

How can you compete with sites in SERP 1
Search intent (search intent) behind the keywords you want to optimize
By looking at the SERP, you can determine the intent behind the user's search query. If you're looking for "homemade pizza recipes," you probably don't want to order a pizza.

Always keep this in mind so you don't optimize for the wrong keywords.

There are 4 different types of Search Intent:
  1. Navigation – search for a specific website/brand (“google”, “youtube”,…)
  2. Information – general information search (“how to make coffee”)
  3. Transactions – users want to buy something online (“buy iPhone 12 prestige”)
  4. Commercial – users do research before buying (“iPhone 12 or iPhone 12 Pro”)

Link Building

In Chapter 8 of this SEO Guide to the top of Google, I will guide you in detail about link building. This is one of the most important aspects of search engine optimization.
Link building is your website getting links from other websites.
From a technical perspective, backlinks are hypertext links that act as navigation between web pages. Links are crawled by search engines allowing them to index web content.

Why Is Link Building So Important?

Search engines use links to discover new web pages and to rank a website overall on the SERP.

In other words, they discover new content and determine the authority of a website based on authority passed on from outside sources.

A website's backlink profile is one of the most important ranking factors.

When Google introduced PageRank in the 1990s, the number of backlinks pointing to a website was used as an important measure of overall ranking. 

The more links you earn, the better your rankings. But since this can be easily abused, Google has updated several algorithms that focus on penalizing shady link building techniques.

Today, Link Building is no longer about the quantity of backlinks, but mainly about quality and relevance.

Types Of Backlinks

In general, there are 2 types of backlinks:
  1. Do-follow backlink: transfers the power and authority of the linking site to the linked page. This flow of power is called Link Juice
  2. No-follow backlink: does not give any power or authority to the linked sites. No-follow backlinks with the HTML tag rel="nofollow" inform the robot that it doesn't care about the linked website when scanning the web.

Anchor Text

Anchor Text is a visible piece of text that, when you click on a hyperlink, will redirect you to a new web page. Besides, anchor text is also known as linklabel, link text, or link title.

If many pages link to your website with the same anchor text phrase, your website will rank high for these terms in the search engines.

For example: There are more than 100 websites pointing backlinks to my website https://www.seotoolsfree.org/learn-seo/ using the same word "SEO course" as anchor text, then there is a high chance that my website will Top for the keyword “SEO course” above.

Are you thinking… All you need is a lot of backlinks pointing to your website with anchor text that is also SEO keywords… However, it's not that easy!

An Over-optimized Anchor Text profile can get your website penalized by Google. It is better to choose natural anchor texts than to try to artificially refine them.

There should be a balance between the following six types of anchors:
  1. Keyword SEO (“web SEO guide”)
  2. Trademark (“GTV”)
  3. Branded Terms (“web SEO guide by GTV”)
  4. Generic anchor text (“website”)
  5. Bare URL (“gtvseo.com”)
  6. CTA (“click here”, “read more”)
For more detailed information about anchor text and how to optimize them, check out our article dedicated to Anchor Text.

Quality of Backlinks

Google carefully checks the quality of the pages that point back to your website:

  • Domain Authority (DA): the authority of the domain name
  • Page Authority (PA): the authority of a particular website
  • Other link profile quality metrics
What are some metrics from Moz and the trust flow in Majestic SEO that can help us approximate these values:
  • Moz Page Authority (PA)
  • Moz Domain Authority (DA)
  • Majestic Trust Flow (TF)
  • Majestic Citation Flow (CF)
The higher these indicators, the higher the quality of the backlink.

When we go through Majestic “Trust Flow” and “Citation Flow”, we get a different assessment of links.

  • Trust Flow indicates that sites linked to a trusted seed site have a higher Trust Flow score, while sites that may have some suspicious links see a lower score. much.
  • Citation Flow predicts the impact of a URL based on the number of websites linking to it.

Link Building Strategy

1. Guest Posting: Guest Posting is probably the most popular Link Building technique

Guest Posting is very simple: You write a post and post it on another website. The site will get free content and you will get a free backlink. Win-win, right?

And of course, the rest depends on the quality. If you want a good backlink, you need the best quality guest post possible.

2. Competitor's Backlink

A time-consuming but still quite effective backlink strategy is to build links from the effective strategies of your competitors.

Check out the sites that point backlinks to your competitors, then create better content and contact the admins of those sites to ask them to link to your site instead of your competitors.

Other Link Building Strategies

  1. Link Building is based on great content: Create extremely quality content that will naturally attract backlinks, social shares and Referral Traffic.
  2. Social Backlink: Share your content on social media channels such as Facebook, Youtube, Twitter or Pinterest, Linkedin and participate in discussions with people about the topic of the article.
  3. Broken link building: Find sites with broken links and give them your article to replace that broken link.
  4. PR Newspaper: articles about business branding written by experts and published on reputable sites will give you high-quality backlinks, but the cost for this part is quite high and you need to find the right pages. with your field.
  5. Buy backlinks from websites in the same field
  6. Backlinks from forums, Q&A sites, top lists, comments (most of these backlinks are usually no-follow or low-quality)
  7. Building a satellite site system Private Blog Network (PBN)

Black Hat Technique and Google Penalty

Paid backlinks and PBN links are another way to build links but they are considered black hat (or gray hat) SEO making it easier for Google to detect and penalize your site.

On the other hand, these techniques are quite effective. You just need to be extremely careful and think about all the possible risks before going down the Black Hat route. 

Google Penalty 

Google updated this algorithm in April 2012 to detect and penalize bad, spammy, or low-quality links.

However, if you have spammy or low-quality backlinks that you didn't create, don't panic!

Google understands that not all bad backlinks are created on purpose, and usually, the worst case scenario is that it will ignore these backlinks.

If you want to be sure, you can still disavow such backlinks in Search Console.

Link Building Best Practices:

  • Do Link Building regularly, don't just get excited to do it once and then "rest well"
  • A few high quality links is much better than a bunch of low quality links
  • Allocate a natural Anchor Text density based on the tips I listed in the Anchor Text section
  • Avoid backlinks from poor quality spammy sites
  • Trying to get backlinks from high ranking page will bring you Referral Traffic.

SEO Tools

This chapter 9 will reveal to you SEO tools to help you build and execute your SEO strategy in the safest and most effective way. These tools support you from keyword research, content standardization to optimizing other advanced SEO factors. Let's learn about these tools 
right away!

Best SEO Keyword Tools in the Market

  1. Ahrefs
  2. Yoast SEO
  3. Google Analytics
  4. Google Search Console
  5. Google Tag Manager
  6. SEO PowerSuite


Having done web SEO, you can't help but know Ahrefs!

It can be said that Ahrefs is an extremely powerful tool and when it comes to website crawling in the world, Ahrefs is second only to Google!

Because of this, Ahrefs is famous for its ability to help you analyze competitor websites (especially check the amount of backlinks of competitors).

Some other useful features include:

  • Check and analyze website content, keywords
  • Check the virality of the content by checking the interaction indicators from social networks
  • Keyword research
  • Estimated website traffic
However, Ahrefs is a rather expensive paid tool (with a 7-day trial available) and often the Vietnamese SEO community will use the general purchase version to save more.

Yoast SEO

Yoast SEO is one of the must-have plugins for any WordPress site. By suggesting guidelines for optimizing pages and articles on your website, Yoast SEO helps you have a clear view of how your website is showing up in Google.

Plugin WordPress Yoast SEO

Besides, the latest update of Yoast SEO now adds the ability to generate XML sitemaps and even create Schema for your website to help you shorten your onpage optimization time.

Some useful features of Yoast SEO in suggested editing:
  • Title (page title)
  • Meta description
  • Is there an index page?
  • Target keyword of the article

Google Analytics

As a free website analytics tool provided by Google, Google Analytics helps you track and report website traffic metrics.

It can be said that Google Analytics is used by almost all websites in the world.

Google Analytics helps you review, learn and evaluate user activities on the website through the following metrics:
  • Session duration (session duration)
  • Pages per session (number of pages viewed in each session)
  • Bounce rate (bounce rate)
  • Source of traffic to the website

Google Search Console

Google Search Console was formerly known as Google Webmaster Tool. This is a free tool provided by Google that allows you to effectively manage your website and control its indexing and visibility.

Specifically, Search Console helps you:
  • Ask search engines to index and fix index problems
  • Error message in website
  • Review the traffic data from Google (organic traffic) by looking at the following metrics:
  • Click-through-rate (CTR) of each URL
  • Keywords often used by users to find you

Google Tag Manager

Just like Google Analytics and Google Search Console, Tag Manager is also a free tool from Google.

However, in terms of functionality, Google Tag Manager is more about helping you manage and attach tags (snippets, code or tracking pixels) to your website without having any knowledge or experience in coding.

SEO PowerSuite

SEO PowerSuite is a set of paid tools that many SEOers consider using. With many small tools integrated, SEO PowerSuite has almost every function needed for web SEO, including:
  • Website Audit and Optimization => Website Auditor Tool (visually view website structure, run a website scanner and check, output analysis about TF-IDF)
  • Keyword research and rank tracking => SEO Rank Tracker tool (review, evaluate keywords to help businesses achieve high conversions, build keyword maps)
  • Check the competitor's backlink profile, compare the current website with the competitor => SEO SpyGlass tool
  • Consider linking possibilities with the LinkAssistant tool

Measure, Test and Continuously Optimize

Measuring, testing and constantly improving your SEO strategy is an indispensable job when you want your website to have a sustainable ranking over time. 

SEO is not just done once, you always have to maintain it. 

Maintain and optimize it every day. Below are the tasks that you must do to maintain website SEO results.

Statistics & Measurements

To be able to make statistics and measure performance, you can use Google Analytics to track the following metrics:
  • Traffic
  • Visitors daily, monthly
  • Time onsite
  • Page views for each session, Page views total daily
  • Access source from Search Organic
  • Bounce rate
  • Favorite Pages
  • The backlink assessment report retains quality backlinks and rejects harmful backlinks to the page

Improve, Upgrade The Quality Of SEO Strategy

  1. Based on the measurement & evaluation steps, determine which criteria are low and not good to improve SEO strategy for the next process:
  2. Ensure the quality of the site's content
  3. Optimize navigation and internal links
  4. Using Outbound links increases trust with Google about content
  5. Create user navigation with 404 page when there is a resource not found error
  6. Page loading speed
  7. Improve user experience
  8. Interface design compatible with devices
  9. Keyword outreach strategy

Some Frequently Asked Questions When Starting To Do SEO

Here are a few questions asked by those who are new or have been doing SEO for a long time, the answers below can help you somewhat understand the problem more deeply.

How to find the most effective SEO method?
There is no one-size-fits-all SEO strategy for every project, so it's up to you to figure out what works for you. Through research, analysis and the suggestions above you can find the SEO method that best suits your project.

How do I get my website to the top of search results?
With all the knowledge about SEO, about improving user experience, about what is a quality website. Understand that knowledge and understand how Google evaluates and ranks a website to focus on fixing and improving your website.

Optimizing all the evaluation factors of Google and providing a good user experience, your article will surely be put on the first page of Google.

How long does SEO take to get results?
It depends on your industry, the level of competition, your approach and execution. Usually the cycle will be 3-6 months or even 12 months to see the obvious effect of SEO.

Should I do SEO or run PPC ads?
SEO is a method suitable for long-term projects, not for short-term projects. Therefore, if you want to attract target customers to your business website, you can implement paid advertising.


It can be said that SEO is a constantly evolving industry that requires SEO webmasters to update their techniques and knowledge regularly.

In this definitive Learn seo tutorial article, I have given you a systematic web SEO knowledge system with detailed articles that you can learn more about. If you have any questions, don't hesitate to ask them below this article.